We posted a video on the landing page that talked about the group, and provided a link at the end of the video. On the Facebook group ads, we linked to a landing page. Organizing the ad sets by interests (5 interests total), we tested headlines, images, and ad textswithin each ad set of interests. We created a test over 120 ads for our “Join Our Facebook Group” campaign. How We Set Up Our Facebook Group Campaign We spent over 22,000 USD in promoting our Facebook Group. To grow our community, we heavily advertised. You may be thinking, this sounds too good to be true. The community is helpful and constantly radiates positive vibes about the Mastin Labs brand!.Seeing what their own work looks like with the preset applied is perhaps the quickest and most impactful selling point for new users. Some users who are indecisive about purchasing the presets can post images asking Mastin Labs Community Members to edit their photo with the presets.Seeing real people raving over the presets every day encourages new users to purchase. They’re unprompted and untouched by Mastin Staff, and it’s obvious. The testimonials are posted from personal pages, on the users own free will. Testimonials are posted on a daily basis in the group.There is nothing stronger than seeing the presets in use to sway potential customers.

When users join the group, they start to get inundated with Mastin Labs user’s images in their daily newsfeed.We believe the community is an essential part of who we are for 4 reasons:

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